Today, Astro launched Astro Best to bring its 3.1 million customers/homes the hottest Hollywood and Asian Movies available on both DTH (Direct-To-Home) satellite and IPTV (Internet Protocol Television) platforms.
With Astro Best, customers can now watch Hollywood and Asian titles as early as three months after the movies' cinema release and where available in stunning High Definition in the comfort of their homes. Starting today, customers can purchase Astro Best Hollywood titles –“ Marvel’s The Avengers”, “The Hunger Games” and the hit Korean movie chronicling the rise to stardom of several KPop artistes, “I AM: SM Town Live Tour in Madison Square” on Astro Channel 481, at RM10 per movie, available for 48 hours after purchase. Future titles of Astro Best include, “What to Expect When You’re Expecting” and “The Cabin in The Woods”.
Henry Tan, Chief Operating Officer, Astro said, “Today, Astro launches Astro Best to provide our customers with more titles to view Hollywood and Asian movies at an earlier window compared to the usual Pay TV channels. Astro Best is launched at the back of the phenomenal success of Astro First, which has set a new global benchmark for Pay Per View movie offerings. Customers with an Astro B.yond PVR internet connected box will also be able to access a bigger library of films, popular entertainment and drama ‘box-sets', documentaries, catch up titles, Astro First and Astro Best titles through Astro B.yond Video-on-Demand (VOD).”
Customers can purchase Astro Best movies via SMS on Astro Channel 481 at RM10 per movie with up to 12 different viewing times for each movie, giving Astro customers the convenience of watching it anytime within 48-hours upon purchase.
Astro is working with international studios like The Walt Disney Company, Lionsgate, Sundance Channel, Animax, Fortune Star, CJ Media and Unitel Classica so that Malaysians can access the studios’ library of Hollywood and Asian titles. Astro Best is a significant milestone in Astro’s partnership with international studios to provide an unmatched value proposition of bringing the hottest cinema titles to your home. By broadening the distribution of movies and allowing an extended viewing period beyond the cinema time frame, we are confident that more international and regional players will join us in delivering a new movie experience to more than 3 million Astro homes.
Henry Tan, Chief Operating Officer, Astro
Liew Swee Lin, Chief Commercial Officer, Astro
Agnes Rozario, Vice President, Content Management Group, Astro
Brian Lenz, Chief Innovation Officer, Astro
Astro B.yond VOD is Astro's internet delivered video-on-demand (VOD) service, offering hundreds of hours of great TV to choose from - thus giving Astro customers more control and choice over how they enjoy entertainment.
|Henry Tan, COO Astro shows how to order Astro Best in 3 easy steps on Channel 481|
Amongst the new titles added to Astro B.yond VOD are exciting box office titles such as “50/50,” “Man On A Ledge” “Abduction,” “Here,” “Teddy Bear” as well as Asian and Bollywood movies such as “Nightmare,” “Ghost On Air” “Ashoka” “Chalte Chalte” “Penny Pinchers” and many more. The title lineup on Catch Up TV includes “Oh My English,” Korean and Chinese dramas such as “City Hunter,” “Palace II,” and “The Other Truth,” as well as Disney favourites such as “Phineas and Ferb” and “Upin and Ipin” with more catch up titles refreshed daily. Selected VOD content is also available online and on mobile via Astro On-The-Go service which is currently free for all customers.
For more information on Astro Best and Astro B.yond VOD, please visit www.astro.com.my/vod