Starting today, Lexus Malaysia is proud to showcase their Lexus models at selected hotspots in the Klang valley. Lexus models are class of its own that is passionately crafted with uncompromising standards and embodies the relentless pursuit of perfection. The Lexus showcase is part of the outreach programme that aims to introduce the Lexus brand to a wider audience.
The Lexus showcase that takes place at Gardens, Kuala Lumpur from 6 to 10 July and at Pavillion, Kuala Lumpur from 16 to 29 July 2012 will showcase the future perspective of Lexus trademark as well as an insight into the brand’s success.
Lexus Malaysia believes that great brands have the power to inspire and by telling the Lexus story, it continues to reign its reputation in producing reliable quality luxury cars with impeccable, precision and craftsmanship. Inspired by the brand, Lexus became a worldwide success since it took the US market by storm in 1989 and became the top selling luxury import brand since then.
With a global presence in over 60 countries, LEXUS belongs to the Toyota Group of motor vehicles. In Malaysia, Lexus was officially launched in 2007 and has pride themselves in continually raising the bar on not just luxury and performance, but also strive to provide a level of service that is in keeping with the ideals set out in the Lexus Convenant of pursuit of perfection.
On display will be the all new Lexus GS at both locations and the luxury hybrid model Lexus CT 200h will only be available at Gardens, Kuala Lumpur. Both of these models are representations of the Lexus’ continuous “Pursuit of Perfection” and will raise the benchmark in terms of refinement in quality, detailing and styling in the luxury market. The introduction of the Lexus CT 200h last year, the world’s first full hybrid luxury compact, received tremendous response from the public with more than 1,700 units sold up to date. The fourth-generation Lexus GS which was recently introduced in March this year, marks a huge step over its predecessor in terms of design, technological capabilities and most importantly comfort and drivability for both driver and passenger.
Both Lexus models feature the “spindle grille”, a new design philosophy which is now an identity of establishment and symbolises the future of Lexus. This bold, elegant and highly individual grille makes the new Lexus GS and the CT 200h instantly recognisable as a Lexus at first glance. The grille is part of a new design trademark of Lexus called the ‘L-Finesse’, which will soon be adopted throughout the brand to strengthen the Lexus family identity between model ranges.
These models also mark the beginning of the next generation of Lexus vehicles that define the brand’s design direction, incorporating three elements of the L-finesse design philosophy. With the philosophy in mind, Lexus designers and engineers created Lexus models that are bold yet sensitive, cutting edge yet practical, luxurious yet understated and last but not least stylish yet dignified.
With the display of the new Lexus GS and the Lexus CT 200h at the showcase, Lexus Malaysia is confident it will continue to strengthen its brand presence in this country, and continue to win the hearts of many more customers.
For more information about the showcase information, please visit Lexus website www.lexus.com.my or call Lexus Freephone: 1800-88-LEXUS (1-800-88- 53987).