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Potential Carlsberg Millionaire Consumers Get Smooth Start To Year Of The Sheep

For lucky Carlsberg consumers, 2015 is proving to be a lucrative start as seven potential millionaires sailed smoothly into an unexpected windfall of cash prizes worth RM13,888 each thanks to the brand’s Chinese New Year promotion

This definitely marks a smooth start to the Year of the Sheep for the seven finalists as they now gear up to compete against 31 other ‘Carlsberg Millionaire’ hopefuls to take home RM1 million in cash come March.

Wong See Min gives us his biggest smile as he displays a large bottle of Carlsberg and the bottle cap which put him in the running to become the 'Carlsberg Millionaire'
Wong See Min gives us his biggest smile as he displays a large bottle of Carlsberg and the bottle cap which put him in the running to become the 'Carlsberg Millionaire'

Among the seven was Chooi Siew Pan, 39, hailing from Perak, who said, “I have been a supporter of the brand in Malaysia for over 10 years and that’s why I am grateful to Carlsberg for giving me a smooth beginning to the year with this cash prize! Carlsberg is always a part of every gathering with my friends and this has really helped us develop a strong bond. For sure, I am sharing this special ang pow and good fortune with them.”

Lee Yong Keong, 43, a Selangor resident, said, “What’s most important for me is for my business to run smoothly and generate as much income as possible! To have won the RM13,888 cash prize means I can definitely look forward to better times in the Year of the Sheep, which will be even greater if I end up winning the one million Ringgit!”  

Thirty-seven-year-old Tan Kim Guan from Malacca also has hopes for a smoother year ahead. He said, “I won this when I was out with friends and I was very surprised to receive such good luck! For me, a good lunar year would be for my friends and family to enjoy a healthier life and for myself to have more than sufficient earnings. This cash prize will be shared with them all and I plan to also give back to charity.”  

Wong See Min, 40, also from Perak, said, “I have been a Carlsberg supporter for as long as I can remember and this is my second time winning great prizes. Previously, I also participated in Carlsberg’s ‘Are You Fan Enough?’ contest which won me a trip to Europe to catch the semi-finals of the Euro 2012! I seem to get lucky when drinking Carlsberg and hopefully this time round Carlsberg will give me a smooth year by making me its first millionaire!” 

See Seng Hong, a potential 'Carlsberg Millionaire' poses with a large bottle of Carlsberg and custom 'ang pows' from the brewer..
See Seng Hong, a potential 'Carlsberg Millionaire' poses with a large bottle of Carlsberg and custom 'ang pows' from the brewer..

Other winners who also received the windfall of RM13,888 from Carlsberg are Chua Boon Siang, 39, Lee Hin Hee, 43, and See Seng Hong, 64.  

Managing Director of Carlsberg Malaysia, Henrik Juel Andersen, said, “With the Lunar New Year quickly approaching, Carlsberg Malaysia is encouraging our consumers to put 2014 behind them to embrace new beginnings and fresh opportunities in keeping with our message for 2015, Smooth sailing in a year of abundance. We are giving our consumers an especially auspicious start to 2015 as finalists in our consumer promotion will each receive ang pows worth RM13,888 and one will take home one million Ringgit, as reward for enjoying some of Carlsberg Malaysia’s best loved brews this festive season.”

Until February 28, 2015, consumers who enjoy any large bottle of Carlsberg, Asahi Super Dry or Royal Stout at participating restaurants, food courts, hawker centres and coffee shops just need to look out for the Chinese character for ‘Smooth’ (順) on their bottle caps in order to be in the running to win a RM13,888 cash prize. Alternatively, consumers who purchase a 24-can Carlsberg Festive Pack from participating supermarkets and hypermarkets simply need to check for the congratulatory message printed at the base of the tray to discover if they will be walking away with RM13,888 in cash and a chance at the Grand Prize. Consumers who purchase a 24-can Carlsberg Festive Pack also stand to win shopping vouchers worth RM200 to kick start a prosperous lunar new year.

All 38 winners of the RM13,888 cash prize will attend a special celebratory event in Klang Valley to find out who amongst them will become the first ever Carlsberg Millionaire and receive the Grand Prize of RM1,000,000 in cash and sail smoothly into the new lunar year with Carlsberg.

For more information on the Carlsberg Millionaire Contest and other festive activities lined up, visit or


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