Skip to main content

Transitions Optical Releases The New Transitions Signature Lenses

Just a quick sharing on the latest innovation from Transitions Optical. Transitions Optical has released its latest Transitions® Signature™ lenses for all lens wearers in Malaysia. Featuring the most responsive adaptive lenses by Transitions Optical to date, the revolutionary new Transitions® Signature™ lenses are developed from Transitions Optical’s latest Chromea7™ technology and tested with an exclusive measurement methodology, Life360™. 


Transitions Optical Releases The New Transitions Signature Lenses

This new product promises greater adaptability to different types of lighting conditions, thus providing a superior and more comfortable wearing experience for all lens wearers. 

Evolution in photochromic lens technology

The latest Transitions® Signature™ lenses feature Transitions’ newly patented Chromea7™ technology, an exclusive dye formulation which enables the lens to be more responsive to the smallest change in light conditions outdoors while maintaining clarity indoors. This scientific breakthrough increases Transitions® Signature™ lenses’ sensitivity to light – allowing them  to adapt very well across various environmental conditions – and capture colours and images more vividly; leading to a superior and more comfortable wearing experience unlike any other.

New patented Life360™product testing methodology to measure real-life effectiveness

To assess the practical benefits of the new Transitions® Signature™ lenses, Transitions Optical Inc. developed and pioneered their new Life360™ methodology – a more holistic approach compared to current traditional lab-testing models practiced in the industry. Transitions® Signature™ lenses have undergone rigorous testing and evaluation in more than 200 real life conditions and 1000 scenarios in different countries, including Thailand and Philippines. These scenarios comprised combinations of differing temperatures, angles of light, UV light, weather conditions and geographical locations; which improve the real life applications of Transitions® Signature™ lenses and ensure its versatility across a variety of settings for all lens wearers. 

Furthermore, blind tests have been conducted with current clear and photochromic lens wearers to assess the visual experience of Transitions® Signature™ lenses. Users have reported Transitions® Signature™ lenses provide the optimal range of benefits – better darkness outdoors, improved responsiveness in more situations, faster speed of activation and fade back while maintaining clarity of vision indoors and at night – which have led to an improved visual experience compared with their existing set of clear or photochromic lenses .

The methodology of Life360™ means that Transitions® Signature™ lenses are able to adapt to the unique environmental conditions of both Southeast Asia and Asian countries, thus remaining relevant to the market here in Malaysia. Lance Lim, Marketing Manager of Transitions Optical Inc Asia explains the benefits of such a detailed testing process conducted by genuine spectacle wearers, “The high humidity experienced by countries near the Equator mean that various levels of cloud cover across the region result in more indirect sunlight. Transitions® Signature™ lenses’ level of tint adapts to all outdoor conditions, making them the smart choice for all-day protection as today’s wearers commute between indoor and outdoor environments, as well as travel from region to region.”

Designed for the modern lens wearer

Recognising today’s wearers are constantly on the go, encountering different environments both locally and internationally for work and play, Transitions® Signature™ lenses cater to the increasingly mobile lifestyle of the modern lens wearer with the latest advancement in photochromic technology. As such, they respond quickly to the light conditions across a multitude of outdoor locations with consistent performance in all temperatures, enhancing visual experience for the lens wearer. Transitions® Signature™ lenses are also equally adaptable indoors and in low-light conditions – able to fade quickly and return to clarity – ensuring the best possible visual experience for its users. In addition, Transitions® Signature™ lenses protect its wearer from harmful ultraviolet (UV) rays, while maintaining its vivid and sharp colour perception. 

Transitions® Signature™ lenses are currently available at all authorised eye care practitioners in a range of materials and designs. For more information, please visit http://www.transitions.com/en-my/

A virtual demonstration of the new Transitions® Signature™ lenses are available at http://www.transitions.com/en-my/virtual-viewer/.


Comments

Popular posts from this blog

Livingsocial Promotes Malaysian Tourism Hotspots

Leveraging its international network, LivingSocial launches its first regional travel campaign. From 7th to 20th May, 2012, its Asian Summer Escapes offers customers great deals across the region with just a click of the mouse. More than 20 travel deals for tourist destinations within Malaysia as well as regional destinations around Asia will be featured.

“More and more people are going online for their travel needs, and our packages are designed to provide peace of mind and convenience for those in need of a good holiday,” said LivingSocial Malaysia’s Marketing Director, Ms Irene Foo.
Now travelling to Malaysia, Korea, Thailand, Indonesia, and the Philippines will be a breeze. Asian Summer Escapes offers customers hotel packages that include hotel stay, meals, spa and massages, theme park entrance passes and more. Deals also offer a wide range of hotels to choose from including city and island hotels that range from three to five-star. The Asian Summer Escapes campaign is a collabor…

New Year's Eve @ That Little Wine Bar

If the world does end in 2012, then for goodness sake conclude life over dinner at That Little Wine Bar with intimate friends, reminiscing over pleasurable years and less appetizing ones, maybe even finally propose to that person you’ve longed for seated right next to you! What have you got to lose? If she says yes, fantastic, if not, a selection of wines will be ready to console you. Just do it before the clocks strike twelve.



That Little Wine Bar Address: Jalan Chow Thye, Georgetown, 10050 Georgetown, Penang
Phone: 04-226-8182

A non-believer you say? Well you can still be assured of a fine meal with us regardless of what the future holds. Worlds may end and new ones may emerge but epicureans can always fall back on old-world culinary finesse practiced by Chef Tommes and his team. We’re no apocalyptic soothsayers either, so we’ve come up with a special menu to celebrate in glory the transition of one brilliant year to another.

We begin with the intensely hued beetroot-glazed salmon in c…

UMW Toyota Motor Launches “Tyre Safety Promotion”

UMW Toyota Motor Sdn Bhd (UMW Toyota Motor) launched the Toyota Tyre Safety Promotion in conjunction with the upcoming Hari Raya celebration. As part of the company’s commitment towards Corporate Social Responsibility, UMW Toyota Motor, the exclusive distributor of Toyota and Lexus models in Malaysia is organizing “Tyre Weekend Fair” at selected Toyota Service Centres throughout Peninsular Malaysia from July 1 to September 30, 2012.

Exceptionally affordable selection of new tyres from leading brands which are applicable to the Toyota Corolla Altis, Toyota Avanza, Toyota Camry and Toyota Vios will be on sale at selected Toyota Service Centres from as low as RM 169 per piece. Apart from that, Toyota customers can have their car tyres installed with a 50% discount on wheel alignment and balancing services.


During the festive season, many Malaysians will be traveling by road to their hometowns or even for a holiday around Malaysia. Therefore, UMW Toyota Motor would like to ensure that al…