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Showing posts from November 8, 2012

Puma Presents The Autumn Winter 2012 Collection

Sports Lifestyle brand PUMA breaks the tradition by taking Puma Social out of the after-hours into the everyday moments of joy. Bring out the Puma Social ‘Playmates’. Puma believes life should be fun and exciting throughout the day. It is especially at times when life gets mundane that ‘Playmates’ are inspired to break of the norm and transform the city into an urban playground.
Each Playmate brings a unique trait to the team – ‘The Foodsnapper’, who documents every meal that is served; ‘The Dynamic Duo’, the inseparable pair who does everything together; the one with the most energy ‘The Kungfu Dancer’; and ‘The Captain’, who takes charge and makes plans to ensure that the group has a great time. When their powers combine, the fun will amplify when they hit the streets; finding every situation as a chance to express their individuality.
For the Autumn-Winter 2012 campaign, Puma acknowledges these unusual suspect as the ‘Playmates’ set out to play in the city by supplying them with th…