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Showing posts from October 22, 2012

James Bond Skyfall "Crack The Case" With Heineken

As actor Daniel Craig reprise his role as James Bond this October, he will also be featured in Heineken’s thrilling marketing and digital campaign called ‘Crack the Case’ for the first time ever alongside stunning Bond newcomer Bérénice Marlohe.


Heineken has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the Heineken brand has been involved with.

Michael G. Wilson and Barbara Broccoli, the SKYFALL producers added: “The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver.” 

The ‘Crack the Case’ campaign takes consumers into a moving train somewhere deep in snow-covered mountains, giving them an experience to be secret agent themselves. Transitioning seamless…