Skip to main content

Asian Food Channel "Back To The Streets"

On Tuesday, July 24th at 9.00PM, The Asian Food Channel (AFC) will premiere its first ever, fully produced Malaysian travelogue, airing regionally in Asia to more than 45 million AFC viewers in ten different territories. Viewers in Malaysia can catch the AFC Original Production nationwide on Astro channel 703.

The twelve-part series (12x30mins) which was created in collaboration with BERJAYA University College of Hospitality (BERJAYA UCH), and features two bubbly and charismatic hosts: Malaysian celebrity chef, Chef Malcolm Goh and Malaysian radio DJ and host, Ms Tham Zher Peen. They play the role of secret agents, going undercover on the streets of Kuala Lumpur searching for local culinary delights. On their mission, they interact with stall operators and cooks, trying to get them to share their priceless nuggets of culinary knowledge, food insights and even to divulge their cherished trade secrets.

With the valuable information gathered, Zher Peen and Chef Malcolm rushes back to BERJAYA University College of Hospitality’s Kitchen, where Chef Malcolm, with the assistance of Zher Peen and his students, they utilize the knowledge that he has learned “on the streets” to create his own inspired variations of the dishes.

Maria Brown, Chief Executive Officer and Co-Founder of the Asian Food Channel is delighted with the premiere of another successful AFC Original Series Production, “The Asian Food Channel is fortunate to have a large and very loyal following in Malaysia, a large percentage of whom, have expressed the hope that AFC would further feature the amazing cuisine that is available across the country. We really saw this as an opportunity to explore the rich culinary heritage that is present in Malaysia and at the same time, showcase Malaysian local talent pan regionally and even globally. Chef Malcolm and Zher Peen can only be described as a “passionate and dynamic duo" and I strongly believe that they will capture the hearts of all our AFC viewers easily.”

BERJAYA UCH Chief Operating Officer, Mae Ho remarked, “It has been a great pleasure working alongside Asian Food Channel, and we are very excited to see how AFC viewers will react to this AFC Original Production. BERJAYA University College of Hospitality has always been a strong supporter of promoting, as well as educating the people about Malaysian cuisine. We are extremely proud to witness how far Chef Malcolm, who is one of our own Culinary Arts Supervising Chef has come. An innovative and forward-thinking University College with substance begins with the drivers behind the education wheel. I am proud to say that the education drivers who are steering this University College are all moving towards the vision of BERJAYA UCH – to ‘Inspire Lives and Widen Horizons’.”

Chef Malcolm is no stranger to camera, he first saw his television career come to life when he starred in another AFC Original Production, Great Dinners of the World, which featured him and three other highly talented Asian chefs as they travelled to France and Scotland where they cooked for guest lists full of society elite and even the royalty. When he is not in front of the camera, Chef Malcolm works as a Supervising Chef at BERJAYA UCH where he conducts theory and practical classes for students majoring in Culinary Arts.

Zher Peen too has had her fair share of stardom; She is not only is the host of 8TV Quickie, a 15-minute variety show, she is also a celebrity DJ at Fly FM where she hosts Fly30, a 3 hour radio programme that airs daily. In addition, she has also been featured in campaigns for international brands such as Converse, Levi’s and Nike.

Catch the premiere of Back to the Streets, exclusively on the Asian Food Channel, Tuesday 24th at 9.00PM on Astro Channel 703. For more information about the Asian Food Channel and its programmes, please visit


Popular posts from this blog

Livingsocial Promotes Malaysian Tourism Hotspots

Leveraging its international network, LivingSocial launches its first regional travel campaign. From 7th to 20th May, 2012, its Asian Summer Escapes offers customers great deals across the region with just a click of the mouse. More than 20 travel deals for tourist destinations within Malaysia as well as regional destinations around Asia will be featured.

“More and more people are going online for their travel needs, and our packages are designed to provide peace of mind and convenience for those in need of a good holiday,” said LivingSocial Malaysia’s Marketing Director, Ms Irene Foo.
Now travelling to Malaysia, Korea, Thailand, Indonesia, and the Philippines will be a breeze. Asian Summer Escapes offers customers hotel packages that include hotel stay, meals, spa and massages, theme park entrance passes and more. Deals also offer a wide range of hotels to choose from including city and island hotels that range from three to five-star. The Asian Summer Escapes campaign is a collabor…

McDonald’s First McCafé Opens in Malaysia

McDonald’s officially launched its first McCafé in Kota Damansara today. The much-anticipated offering from McDonald’s is part of its ongoing commitment to provide Malaysians with best experiences at great value.

McDonald’s has become known for quality food, convenience and everyday value, and has continuously evolved together with customers’ lifestyle needs.

While the McDonald’s vision is to be our customers’ favourite way and place to eat and drink, it is not just about the food, but also loving the experience.  This new premium coffee experience that McCafé offers is another example of how McDonald’s evolves to meet consumers’ changing lifestyles and palates. 

“The opening of McCafé in Malaysia is in response to the growing demand for good quality coffee, at affordable price in a comfortable environment.  McCafé provides our customers with an enhanced coffee experience at great value without compromising on quality, freshness and convenience. The concept of McCafé operating inside …

Somersby Apple Cider Makes A Fruitful Takeoff

Only one month after the exclusive media preview of Somersby Apple Cider, the most exciting cider in town made a public appearance at a consumer and trade launch. The occasion commemorated the ‘Grow an Apple tree’ project coming into fruition where Somersby Apple Cider fans came together to harvest the fruits of their labour as the virtual apple tree reached full bloom.  
Read about my post event writeup here:   Somersby Apple Cider Garden Party Pavilion KL  (

Held at Pavillion Kuala Lumpur, in a specially set-up garden party between La Bodega and Weissbrau, approximately 500 people congregated for an evening of fun and eccentricities that can only be attributed to Somersby Apple Cider.   

Being the latest novelty in the social scene, Somersby Apple Cider is set to make its mark as the most exciting cider to ever hit the market. Made from juicy red apples that are fermented to perfection, Somersby Apple Cider, with 4…